Doctors Of The World provides medical care to people in need.
But instead of finding cures, the battle was being lost to something unthinkable: indifference.
Because when a tragedy happens, we're all shocked, but very few of us actually do something.
And on the next day there's a new cat video to watch on social media.
That's where the idea came from. The problem is not what you see. But what you choose not to see.
Indifference is a Disease became Doctors Of The World tagline worldwide. And hopefully, brought awareness to the cause.