When you have a cold, you may get away
with taking a sick day from work.
But you can't take a sick day from life. And this is what this campaign is about.
On TV, we focused on Vicks' main consumers, moms and dads. And we expanded the campaign across different medias, with print and social exploring more examples than we could even imagine: from Bridesmaids to Secret Service agents, from Party Planners to Astronauts.