Alexandre Abrantes | Chief Creative Officer @ IRIS North America
 

michelob ultra - FROM BEER TO ENTERTAINMENT


 
 
 
 

WATCH THE INDIVIDUAL CASE STUDIES

 
 
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HYUNDAI - TREE CORRESPONDENTS


 
 
 
 
 
 
 
 
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SPOTIFY - A SONG FOR EVERY CMO


 
 
 
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BUDWEISER - SUPERBOWL CLYDESDALES

After years missing from The Big Game, we brought back the Clydesdales. And after 10 years, Bud finally came back to the top of AdMeter 2 years in a row.


 

AMERICAN ICONS – SUPERBOWL 2026

 
 
 
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mike’s hard lemonade - mike’s in a beer world


 
 
 
 
 
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BUDWEISER - THE BILLBOARD IS YOURS TO TAKE


 
 
 
 
 
 
 
 
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SPOTIFY - BUBBLES


 
 
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Walmart - famous visitors


 
 
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MIKE’S HARD LEMONADE - BOBBLEHEADS


 
 
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trihonda - not just smart, street smart.


 
 
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arno - THE PERFECT MIX


 

Click on the images to enlarge.

 
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mike’s hard lemonade - no yada yada

Lemonade and vodka. That’s what you find in every mike’s can. No artificial ingredients. No BS.

To launch the brand globally, we brought this “no BS” attitude to our campaign.

Or as we put it, no yada yada.

For starters, instead of spending $$$ on a celebrity, we used a stock image guy.

Meet our spokesperson, “Hide the Pain” Harold.

 
 
 
 

SPLASHY LAUNCH PARTIES? NO.

Instead of a launch-party, we found a way to bring Harold to every single NYE party in the world.

We put him on the TV in the background.

 
 
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