This campaign was inspired by real people. Hopefully, they'll never know that.
Print/Poster campaign to launch the new Arno Mixer Deluxe.
The perfect mix, no matter the ingredients.
Soccer fans in the US are different than the rest of the world. Maybe it’s because soccer isn’t the most popular sport here, or maybe it’s just because Americans are different.
Fact is, it doesn’t matter which side you are on, there’s a bond that unites all soccer fans in the US. You can't see it, but it’s there.
And to celebrate this invisible bond, we created an “invisible” campaign.
But instead of just creating a TV commercial, we used real TV footage. In real games. With real fans. We snuck 137 shirts, strategically placed on soccer broadcasts by Heineken and their production team.
An integrated campaign that started hidden in plain sight on broadcast TV. And that was unveiled on digital.
It’s called “The Invisible Thread”.
Launched on World Down Syndrome Day, March 21, this campaign’s main objective was to raise awareness to a fundamental right of every child:
But the story of Lea was so impactful among the community, that this fictional book gained life and became a real book, sold in bookstores in Italy, country where Coordown is originally based.
And it didn’t stop there.
Starting in 2019, Lea Goes To School will be part of school programs in Italy. And hopefully all over the world soon.
Please watch the film, buy the book and visit includeusfromthestart.com to support Coordown.
Every Honda has the perfect features for you to hit the road. But they can also help you with more than you think.
Integrated campaign with TV/Radio/Digital for TriHonda.
Team Unicef is an initiative that uses sport to help children who were victims of war.
To bring awareness to the cause, we proposed a challenge: can the best soccer players in the world beat Spain's national blind soccer team?
Barcelona vs Spain Paralympic Blind Football.
The whole experience was documented and posted on social media by Unicef and F.C.Barcelona.
And fortunately, worldwide media covered it.
For every child, the chance to play.
Heineken sponsors soccer events all over the world. Especially in Europe, the brand is associated with the biggest soccer matches, including the UEFA Champions League.
For the first time ever, Heineken crossed the Atlantic to sponsor soccer in the U.S.
And to celebrate it, we told the story of every foreigner who once came to this country full of dreams.
The story of all Americans.
After all, this is a nation of immigrants.
Integrated campaign with TV/Print/OOH/Digital.
When you have a cold, you may get away
with taking a sick day from work.
But you can't take a sick day from life. And this is what this campaign is about.
On TV, we focused on Vicks' main consumers, moms and dads. And we expanded the campaign across different medias, with print and social exploring more examples than we could even imagine: from Bridesmaids to Secret Service agents, from Party Planners to Astronauts.
Cadillac has set the standards of American style and luxury for a long time. Since its golden age in the 50s, it's been associated with style, fashion and technology.
But all this style can go away if you can't control it.
Print/Poster campaign to announce Cadillac's brand new All Wheel Drive system.
Style isn't much if you can't control it.
The AWD Active On Demand System.
All-Wheel Drive, all the time.
Investigation Discovery was about to premiere its new series, Deadly Affairs.
So we came up with a love-triangle story inspired by the series, and performed it live in downtown Sao Paulo, Brazil.
People on the streets loved it. So did the internet and TV news channels worldwide.
The official video had over 2 million views in 2 days, not counting the videos filmed by passersby.
$12 million earned in spontaneous media.
$0 spent in traditional media.
Doctors Of The World provides medical care to people in need.
But instead of finding cures, the battle was being lost to something unthinkable: indifference.
Because when a tragedy happens, we're all shocked, but very few of us actually do something.
And on the next day there's a new cat video to watch on social media.
That's where the idea came from. The problem is not what you see. But what you choose not to see.
Indifference is a Disease became Doctors Of The World tagline worldwide. And hopefully, brought awareness to the cause.
For Chevrolet's Black Friday event, we created ads that worth real money, and could be used to pay for a part of your new Chevy.
We used the same technology available in bank notes and checks, to create the world's most valuable ads.
We've all been there. Waiting for a long time until our luggage finally arrives at baggage claim. All that after a delightful 8-hour flight in economy class.
But things could be worse. Sometimes, the luggage doesn't arrive.
Luckily, if you have Citi credit cards, you're already insured with Lost Baggage Protection. It still sucks to lose your bag. But it sucks a little less.
Print campaign for Citibank:
You never know when your luggage has different travel plans.