About
Alex Abrantes is a New York-based creative leader who hates to talk about himself in the third person.
I consider myself to be a lucky guy. In over 20 years of working in ad agencies, I’ve had the privilege of participating in some dream projects for incredible brands.
I’m proud to have helped FCB to become North America Network Of The Year in Cannes for 6 years in a row.
And FCB NY to become back-to-back #1 Agency In The World at the OneShow and ADC in 2024 and 2023, Agency of The Year at the Clios for 2 consecutive years,
WARC’s #1 Most Effective Creative Agency of 2023 and Craft Agency of The Year at the 2024 Cannes Lions.
I also helped create a campaign that led to Spotify Adverting best year in history.
I was part of the team that put John McEnroe to play against himself on the first real vs virtual tennis match ever.
I worked on global campaigns for mike’s Hard Lemonade (and I got to meet an internet meme guy in real life).
I had the chance to write the first-ever Super Bowl commercial for Walmart.
I had the honor of helping Coordown promote inclusive education for kids with Down Syndrome.
And, in 2023, I was humbled to lead a project that allowed a blind person to call a basketball game live on TV.
I was born in Rio de Janeiro, Brazil, and I’ve been in the US since 2014.
I’m fluent in English, Spanish and Portuguese.
And I can count to 5 in Japanese.
HONORS & RECOGNITION:
2xEMMY® Winner _ 45th + 44th EMMYS® _ Outstanding Digital Innovation
PENTA Pencil Winner _ 2025 One Show _ Michelob ULTRA “From Beer To Entertainment”
#1 Group Creative Director In The World _ 2024 The One Show Global Rankings
#1 Creative Director In The World _ 2024 The Drum Global Rankings
#1 Creative Director In The World _ 2023 The One Club Global Rankings
Creative Director Of The Year Finalist _ 2023 Creativity Awards
Top 10 Creative Directors In The World _ 2022 Cannes Lions Global Creativity Report
#1 Awarded Campaign in The World _ 2024: Dreamcaster
#1 Awarded Campaign in The World _ 2023: McEnroe vs McEnroe
JURY PARTICIPATION:
Cannes Lions _ Entertainment Lions for Sport
The One Show _ Creative Use of Data / Creative Use of Technology
Clio Awards _ Branded Entertainment
LIA Awards _ Creative Use of B2B
AICP Next _ Real Time Data
AWARDS:
27 Cannes Lions _
1 Grand Prix
7 Gold
9 Silver
10 Bronze
87 One Show Pencils –
4 Best of Discipline
32 gold
29 silver
22 Bronze
47 ADC Cubes –
Best In Class _ Interactive
2x Best In Class _ A.I.
2x Best In Class _ Experiential
20 Gold
14 Silver
8 Bronze
41 D&AD Pencils _
5 Yellow
12 Graphite
24 Wood
118 Clios _
Grand Clio _ Branded Entertainment & Content
Grand Clio _ Digital/Mobile
2x Grand Clio _ Creative Use of Data
Grand Clio Sports _ Innovation
Grand Clio Sports _ Experiential
Grand Clio Sports _ Integrated
47 Gold
40 Silver
29 Bronze
41 London International Awards _
14 gold
15 silver
12 Bronze
13 Andy Awards _
13 Gold
AdAge Creativity Awards _
Best Use of A.I. 2024
Tech Of The Year 2023
Craft Of The Year 2023
Best B2B Campaign 2022
This is me in black and white. In real life I’m actually in color.