About
Alex Abrantes is a New York-based creative leader who hates to talk about himself in the third person.
Which is mildly inconvenient when writing a biography.
Over more than twenty years in advertising, Alex had the good fortune of working on a few dream projects for brands that trusted bold ideas and the teams behind them. Along the way, the work helped FCB become North America Network of the Year at Cannes for six consecutive years, while FCB New York was named #1 Agency in the World at The One Show and ADC in 2023 and 2024, Agency of the Year at the Clios for two straight years, WARC’s Most Effective Creative Agency of 2023, and Craft Agency of the Year at the 2024 Cannes Lions.
There were a few memorable side quests along the way.
Helping create the campaign that led to Spotify Advertising’s best year in history. Being part of the team that made John McEnroe play tennis against himself in the first real versus virtual match ever, proof that technology can achieve many things, including giving McEnroe someone truly worthy to argue with. Working on global campaigns for Mike’s Hard Lemonade, which included the surreal but delightful experience of meeting a very famous internet meme in real life.
He also had the chance to write Walmart’s first ever Super Bowl commercial, help Coordown champion inclusive education for children with Down syndrome, and lead a project that allowed a blind broadcaster to call a professional basketball game live on television, a moment that made the industry feel a little more meaningful than usual.
Alex was born in Rio de Janeiro, Brazil, and has been based in the United States since 2014.
He works comfortably in English, Spanish, and Portuguese.
And he can count to five in Japanese.
Which, depending on the meeting, is sometimes more than enough.
HONORS & RECOGNITION:
2xEMMY® Winner _ 45th + 44th EMMYS® _ Outstanding Digital Innovation
PENTA Pencil Winner _ 2025 One Show _ Michelob ULTRA “From Beer To Entertainment”
#1 Group Creative Director In The World _ 2024 The One Show Global Rankings
#1 Creative Director In The World _ 2024 The Drum Global Rankings
#1 Creative Director In The World _ 2023 The One Club Global Rankings
Creative Director Of The Year Finalist _ 2023 Creativity Awards
Top 10 Creative Directors In The World _ 2022 Cannes Lions Global Creativity Report
#1 Awarded Campaign in The World _ 2024: Dreamcaster
#1 Awarded Campaign in The World _ 2023: McEnroe vs McEnroe
#1 AdMeter Super Bowl Commercial _ 2025: Budweiser First Delivery
#1 AdMeter Super Bowl Commercial _ 2026: Budweiser American Icons
JURY PARTICIPATION:
Cannes Lions _ Entertainment Lions for Sport
The One Show _ Creative Use of Data / Creative Use of Technology
ADC Awards _ Interactive
Clio Awards _ Branded Entertainment
LIA Awards _ Creative Use of B2B
AICP Next _ Real Time Data
ADSTARS _ Advertising Jury President
Effies US _ Brand Integration & Entertainment:
AWARDS:
32 Cannes Lions _
1 Grand Prix
9 Gold
11 Silver
11 Bronze
87 One Show Pencils –
4 Best of Discipline
32 gold
29 silver
22 Bronze
47 ADC Cubes –
Best In Class _ Interactive
2x Best In Class _ A.I.
2x Best In Class _ Experiential
20 Gold
14 Silver
8 Bronze
41 D&AD Pencils _
5 Yellow
12 Graphite
24 Wood
118 Clios _
Grand Clio _ Branded Entertainment & Content
Grand Clio _ Digital/Mobile
2x Grand Clio _ Creative Use of Data
Grand Clio Sports _ Innovation
Grand Clio Sports _ Experiential
Grand Clio Sports _ Integrated
47 Gold
40 Silver
29 Bronze
45 London International Awards _
1 Grand LIA
16 gold
15 silver
13 Bronze
13 Andy Awards _
13 Gold
AdAge Creativity Awards _
Best Use of A.I. 2024
Tech Of The Year 2023
Craft Of The Year 2023
Best B2B Campaign 2022
This is me in black and white. In real life I’m actually in color.